Best trading platform for beginners – could it be Etrade?

Could E*Trade be the best trading platform for beginners? This is a review of E*Trade’s services and what it offers for the beginner.

  • Name: EtradeBest trading platform for beginners - Etrade
  • Services provided: Full integrated suite of financial services.
  • Price/fees: low depending on services used
  • Website: https://us.etrade.com (in the USA, depends on your country)
  • Main features: One-stop shop for all financial services for individual investors.
  • My rating: 4.5 out of 5

E*Trade at a glance – for the beginning trader

ETrade banner 200W
Standard brokerageYes
Fractional sharesYes
Research tools10 of 10
Tutorial resources10 of 10
Support8 of 10

Best stock trading strategy

E*Trade – who is it for?

E*Trade services are targeted at four different kinds of customers:

  • Brokerage accounts
  • Retirement accounts
  • Small business retirement accounts
  • Managed portfolios
  • Retail banking accounts

Individual Investors and Traders

The E*Trade brokerage account is targeted at the individual investor looking to trade any combination of stocks, bonds, options, futures, ETFs, and mutual funds.

The brokerage account allows you to place buy or sell orders at the market, market on close, limit, stop on quote, stop limit on quote, trailing stop in $ terms, or trailing stop in percentage terms. These capabilities are far more refined and powerful than any beginning investor is going to need. But you will have them at your disposal should you ever need them.

The basic brokerage account includes access to a vast array of flexible analysis and research and informational tools including analysis of US Markets, Global Markets, News, Stocks, Options, Mutual Funds, ETFs, Futures, Bonds and CDs, Planning Tools, Thematic Investing approaches and an area just called – Knowledge which offers – guided overviews on major topics, in-depth articles, videos, and our complete educational library.


Best trading platform for beginners - Power ETrade

There should be no doubt that Power E*TRADE is the flagship product. It’s what you will see on the laptop screens of

E-Traders in the TV commercials. Power E*TRADE offers a dazzling array of professional-looking charts, indicators, and automated trading capabilities. This is definitely not beginner territory.

Need to roll over an old 401k or open an IRA?

E*Trade has many financial services for retirement planning including:

  • Rollover of old 401k plans from former employers.
  • Roth IRA tax-free retirement investment accounts.
  • Traditional IRA’s allowing tax-deductible contributions, pay the tax when you withdraw the funds.
  • Beneficiary IRA’s allowing tax-deductible contributions for a beneficiary.
  • IRAs for children with earned income.
  • Convertible IRAs for retirees. To give access to cash, checking, online banking, and ATM debit cards.

Retirement solutions for small businesses

Best trading platform for beginners - ETrade

Small business from the self-employed to companies with fewer than 100 employees have a number of retirement solutions at E*Trade”

  • Individual and Roth Individual 401k Plans – for the self-employed and spouses, allowing high limits on contributions, tax-deferred growth.
  • SIMPLE IRAs – for companies with fewer than 100 employees these plans work like 401ks, allowing employees and employers to make matching tax-deductible contributions.
  • SEP IRAs – for the self-employed individual and small businesses.
  • Profit-sharing plans – for small businesses. Employer contributions are tax-deductible and amounts invested can vary from year to year.
  • Investment-Only – a non-custodial retirement investment plan offering a broader range of investments for businesses that already have an established retirement plan.

Want a professional to manage your investments?

E*Trade offers a range of managed portfolios depending on the sum invested.

  • Core portfolios – give access to a managed diversified portfolio with as little as $500. E*Trade charges an Best trading platform for beginners - ETrade managed portfoliosannual fee of 0.30 percent for the advisory service.
  • Blend portfolios – you can work with an E*Trade consultant to build a tailored portfolio of mutual funds and ETFs that is then managed for you. Blend Portfolios are available if you invest at least $25,000, annual fees for the advisory services range from 0.65 to 0.90 percent.
  • Dedicated portfolios – these are custom-built according to your goals. You get a professionally managed diversified portfolio of stocks, mutual funds, and ETFs. Dedicated portfolios require a minimum investment of $150,000 and annual fees range between 0.95 and 1.25 percent.
  • Fixed income portfolios – give you a portfolio of bonds professionally designed and managed to meet your needs. An investment of $250,000 will give access to a Fixed income portfolio and annual fees range from 0.35 to 0.75 percent.

Regular retail banking

E*Trade also offers regular retail banking services including checking, money market savings accounts, ATM/debit cards, and a line of credit. It probably only makes sense for existing customers who have other brokerage or retirement accounts to use E*Trade retail banking services. The line of credit makes use of the assets that you pledge in your other accounts as collateral. The interest rate you will pay varies depending on the value of your investments excluding any retirement accounts that you pledge to your line of credit. Pledge less than $50,000 and you will be charged the maximum, pledge 10 million or more and you will pay the minimum.

Best trading platform for beginners - ETrade

Pledging funds as collateral for your line of credit also places limitations on what you are allowed to do with the pledged funds. You will be allowed no margin borrowing, no margin or options trading, and cash management features on your account including bill pay, writing checks, using your debit card, electronic funds transfers, and wire transfers will be disabled.

Tools, Research, Analysis, and Tutorials

E*Trade has massive research and analysis resources on the site. Many of these resources are for experienced investors but there are also easy to follow tutorial videos that lead the beginning investor through essential topics in a logical sequence. Since the focus of this review is for beginning investors and traders, here is a summary of E*Trade’s Investing Basics:

Best trading platform for beginners - ETrade

  • Two core concepts – diversification and asset allocation
  • Investment horizon – when do you need your money, less than 5 years, 5 to 7 years or more than 7 years from now.
  • Understanding your risk tolerance – this circles back to asset allocation
  • Then decide whether you want to Do It Yourself, or do you want professional help
  • E*Trade then explains where to get investment ideas and all the research tools available including,
    • research on companies, mutual funds, ETFs and bonds.
    • market news, trends and high activity stocks
    • screeners, including a very powerful and flexible stock screener with predetermined screens and the ability to build and save your own screens, and screeners for bonds, ETFs and mutual funds
    • thematic investing allowing an investor to adopt an approach that is aligned with their values, there are explanations of Undervalued large companies, Up-and-comers, Emerging economies, Technology pacesetters, The future of entertainment, Health care innovators, China’s internet and technology leaders, E-commerce, Millennials, Clean energy, Clean water, Gamers, Artificial intelligence and lastly Cybersecurity.
  • There is then a short video explaining how to place a stock trade.
  • And that should get you started!

Advanced trading

Through other tutorials and videos, E*Trade explains how options and futures work and how to analyze and trade them. Another sequence of videos explains how stock, options, and futures strategies can be combined on Power E*Trade. To find out more about options trading, click here.

And if all that wasn’t enough for you, E*Trade has a library of video tutorials going in-depth into all manner of subjects relating to investing.

Best trading platform for beginners - ETrade


Currently, E*Trade has 30 walk-in branches in major population centers around the US.

E*Trade – the pros – for the beginner

E*Trade offers its clients a very comprehensive array of investment products and services. It has made some obvious attempts to make these services accessible to the beginning trader and investor through tutorials, guidance videos set up especially to guide beginners in investing. And if you live near one of their branch locations I’m sure they would be delighted if you go in for a chat.

E*Trade – the cons – for the beginner

If you use E*Trade as your only source of retail banking then you will have to get a credit card and a mortgage somewhere else.

If you are looking to trade cyber currencies, then you’ll need an account somewhere other than E*Trade. There have been reports of E*Trade setting up to trade major cyber currencies but at current writing that hasn’t happened yet.

Honestly, these are very minor points hardly likely to be a drawback for a beginning investor. To learn about customer complaints about E*Trade, click here.

E*Trade – how does it rank?

I’d say 5 out of 5 but I am biased as I have had an E*Trade account for nearly 20 years now and I have never had a problem. To be fair I will say 4.5 out of 5 as I would like their stock screener to be a tad more flexible and a little less pre-programmed than it currently is but again this is a very minor consideration as I have a simple workaround.

To see how E*Trade compares with its main competitors, check here.

My recommendation

If you are a beginning investor or trader looking for a brokerage account, I would say sign up with E*Trade.

Affiliate Disclosure: This article contains affiliate links. If you click on a link and buy something, I may receive a commission. You will pay no more so please go ahead and feel free to make a purchase. Thank you!

Working with a secure and efficient high-performance brokerage platform is important. I would argue it is more important to invest in your own financial education. I recommend you check out the American Association of Individual Investors, the AAII.

With your membership of the AAII, you get access to regular market reports, training materials on investing, how to risk and asset allocation, retirement planning, how to manage finances in retirement, and other resources, all for an annual membership fee.


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  1. Hi, Andy.
    Thanks for sharing your view on the Etrade and if it could be the best trading platform for the beginners. That was really elaborate attempt to describe its services and major features. What I liked is the Library of authentic videos explaining everything on the stock and the rules of investment – this is what a beginner look for in the initial stage of investment.
    Warm Regards,
    Gaurav Gaur

    • Hi Gaurav, I agree that the library of video materials and all the educational materials is one of the strongest aspects of Etrade. I have been a customer myself for nearly 20 years and it has come a very long way since those early days. So much of the Etrade site has improved and expanded that it is barely recognizable. I will be looking at other similar platforms shortly so please check those out too. Thank you for engaging. Kind regards Andy

  2. I’ve used e-trade as a beginner. I think there are plenty of other great platforms available. I have a few other platforms. I have found that I enjoy trading on forex the best. The commissions are low and forex is an investment tool that has a low barrier to entry. Right now with the economy pretty much at a stand-still, I appreciate forex trading. But we’ll see how it plays out during the summer with this Covid-19 thing going on. 

    • Hi Melinda, which platform are you using for Forex trading? I’ve heard so many scary stories about people literally losing significant sums  – i.e. their shirt – on their first day trying to trade Forex. I have never dabbled myself. Is there any specific method that you follow? Any Forex guru you would recommend? I must admit this is not an area that I thought was advisable for beginning investors as the risks are so high. Thanks and best regards Andy

  3. Hi, thanks for sharing. Options contract is so much cheaper than TDameritrade. I am currently paying for $1.25 per contract. How many types of charts do they have? Do they have functions to set automatic trade at certain prices, to set unlimited alerts and stop-loss? How much is the minimum amount of money to open an account? Thanks for the help, the post is informative and helpful.

    • Hi Yongli – to do justice to your questions I would need to to a lot more research as I don’t use ETrade for options trading myself. But here is what I can glean quickly. ETrade charges $0.65 per option trade for up to 30 trades per quarter and $0.50 per trade for more than 30 trades per quarter. Their charts are called: Options chains (sort of a cockpit), Options Income Backtester – test historical performance before you trade, Options income finder – scan for income generation strategies, Options analyzer – profit/loss graphs for your positions, Strategy Optimizer – find strategies and view potential returns, probability calculator, probability of a stock price reaching a certain level on a date you chose, Options screener – search according to predetermined criteria. You can trade options on your brokerage account and on some retirement accounts. Your account needs to be approved for options trading and there are 4 levels. As far as I know Power Etrade will allow you to set automatic trades at prices you set and set alerts and stop-loss. But as I say I would need to do a more in depth review of the options trading capabilities to give more precise answers.I don’t recall there being a minimum sum required to open an account but it is quite likely that your account balance needs to meet certain criteria to gain approval to trade options and it is likely that you need more to get a higher level of approval. ETrade does have wait periods between executing trades and being able to withdraw funds. Usually you have to wait 3 to 5 business days after liquidating a position before the funds are available for withdrawal, though they are available immediately for other trading activity. I hope some of the above helps. Thanks for engaging. Best regards Andy

  4. I must say that this is really an insightful post and i am very sure that the content of this article will be of so much help to many others, just as it has greatly helped me. This is a very detailed article on best trading platform for beginners. etrade has been around for a while and i must say that this is explicit.

  5. An article of this quality takes a lot of time and energy to develop especially when it has to reach out to people with useful information. i also commend the beautiful website that you have created with nice templates. Etrade is actually very new to me so i must thank you for the detailed review.

    • Thanks Benny. It is very difficult to do justice to a subject as large as this in a short post. There are so many elements and details not covered. Thank you for engaging and best regards to you.

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