Why are we obsessed with gold?

Why are we obsessed with gold? This is a question people ask themselves from time to time.

It is easy to describe our obsession for gold, and it’s easy to justify. But understanding the psychological and emotional reasons for man’s obsession with gold, which dates back to the beginning of recorded history takes more than descriptions and justifications.

Why are we obsessed with gold?

Some people have even tried to say that we are obsessed with gold because we all like shiny things.

That strikes me as a little strange.

I for one have a hard time trying to grasp the evolutionary advantage that an obsession for shiny objects would give a hunter-gatherer. I don’t see how throwing shiny pieces of rock at a saber-tooth tiger is going to dissuade him or her from chasing after lunch.

Actually, that isn’t entirely true. Many predators will back off if you throw something at them unless they have young ones nearby. But if you are going to throw rocks then probably nice heavy fist-sized ones would be best.Gold nugget

I digress.

I think it is reasonable to conclude that we acquired our obsession for gold since man became civilized and needed a rare durable substance to serve as a widely accepted medium of exchange and store of value, i.e. money

So here is an answer in a nutshell

We are obsessed with gold because we crave the security and stability we think it will give us.


Gold coins and bullion

It is easy to accept that for money to work, it needs to be widely accepted as a medium of exchange and a store of value. Gold has many attributes that make it a really good candidate to serve as money.

It is rare.

Obviously, if it was as common as dirt that would hardly work. Anyone who wanted to increase the money supply would just have to dig some more up. On the other hand, a substance used as money couldn’t be so rare that there wouldn’t be enough of it to circulate as a substitute for the value of goods and services in the market.

It is durable.

Gold doesn’t oxidize or tarnish in any other way. If you are lucky enough to dig up some 2,000-year-old gold coins, that just happened to be buried in your back garden, for example, once you rub the dirt off you’ll find them just as shiny as when some careless Roman senator dropped them from his purse.

We already said that gold doesn’t tarnish easily. That just means it doesn’t react with any substance commonly found in the environment. By the environment, we mean the air, oceans, rivers or lakes, or even the ground.

In fact, there are only a few substances that will easily react with gold and some of these are seriously corrosive chemicals like potassium cyanide or a mixture of hydrochloric and nitric acid. So not exactly the kinds of substances commonly found except in volcanically active areas.

Gold conveys a sense of permanence.

It’s actually easy to see this point. In a natural world, most things come and go. And when things go they tend to decay on their way out, as it were. So a substance like gold that doesn’t decay gives us a sense of permanence in our otherwise transitory existence. And that is quite attractive.

Shiny, we like that

Gold jewelry

Yes, gold is shiny.

We know that. And we already said that it keeps its shine, which is one reason it has been used in jewelry. But other reasons are that gold is a soft metal that is very easy to work with.

Pure gold is really a bit too soft for jewelry so we tend to mix gold with other metals to form alloys.

The downsides of that are the alloy is no longer pure gold, so you don’t have the same gold content by weight, but also alloys are more prone to tarnish than pure gold.

An upside is that alloy of gold can be much harder than pure gold which can make alloys more suitable for jewelry. Also, gold alloys will take on different colors depending on the mix of metals. So you get white gold, yellow gold, and even reddish gold.

You could say the same applies to diamonds and other precious gemstones and yes we like those too. And while people have also used gemstones as a medium of exchange, one advantage with gold is that early traders developed methods to test the purity of gold that did require some skill but were not difficult to learn and apply.

Diamonds and other gemstones on the other hand are more rare than gold and require greater degrees of specialized knowledge and skill to check their authenticity.

So while we like and may collect rare gemstones and in some ways may use them as a store of value they have less frequently become used as a medium of exchange. And let’s face it, nobody has yet developed a diamond standard as a basis for currency valuation, for example.

Industrial uses

Gold electronic circuit

Gold is also used extensively in electronics and medical applications. I am just mentioning this as an aside really as by far the most significant uses for gold are for investment, reserves, and jewelry.

This article explains more about how gold is sourced and used and what drives the price.

Gold through the ages

Tutankhamun death mark

We’ve all heard of the young Pharoah, Tutankhamun, whose tomb was found adorned with gold artifacts that somehow survived the pillaging of tomb robbers down the centuries. But gold objects and jewelry have been found in tombs from many civilizations all over the world.

European explorers searching for the mythical hidden city of gold in the Amazon, El Dorado and the frenzies of gold rushes in what was called the New World are other examples of our obsession with gold.

So man’s craving for gold seems to be pretty much universal across all civilizations.

Craving for stability

For money to serve its functions as a widely accepted medium of exchange and store of value there needs to be security and stability inherent in the money itself.

Yes, there is a risk of getting into circular arguments here.

Whatever we use as money, it only has its value because of the value we agree to put on it. But I guess because of gold’s durability and comparative rarity it has been easy down through the ages for people all over the world to accept gold as currency.

The gold standard

Most of us will have heard of the gold standard or gold standards.

It refers to times when governments have pegged their currency to gold. In other words, when a government has promised to exchange their own paper currency or coins for that matter for a specific quantity of gold.

The most recent time that a gold standard was widely used comes from the Bretton Woods agreements, involving many developed countries spearheaded by the US after World War II.

However, it was abandoned in 1971 as most economists felt that pegging your currency to gold constrained governments from expanding their economies to get out of a recession or lower unemployment when they needed to.

Today we are all so used to inflation it is hard to imagine the economy of Britain barely experienced inflation for 200 years after Sir Issac Newton, who as the Master of the Royal Mint effectively pegged the pound to gold in 1717.1)Source: Bank of England

This article explains the history of various gold standards throughout history.

During WWII people used gold as currency

World War II roadblock

Gold also played its part during the last global conflict, World War II.

As a means of bolstering the German currency, Hilter raided the gold reserves of every country he invaded until countries wised up and sent their reserves to safer locations before the German tanks rolled in.

In attempts to combat economic recession and depression, governments inflated their paper currencies. As fighting spread across Europe, many people lost trust in paper money, recognizing that their government could fall at any moment.

Many personal stories from World War II, tell how gold was used often in black market transactions to purchase scarce supplies like much-needed medications.

So in times of turmoil and insecurity, people fall back on gold.

Security and safety

It has been well demonstrated that storing value in gold provides a degree of security and safety that few other means of storage do especially in times of severe financial distress.

If you are looking for a security and safety net for your investments, then maybe now is the time to invest in gold.

Affiliate Disclosure: This article contains affiliate links, if you purchase through a link on this site, I may receive a commission.

If you want to transfer some of your investment or savings portfolio into gold, then a safe and tax-efficient way to do so is through a self-directed IRA, like Goldco, who will arrange purchase, secure custody, and reporting for you.

Gold IRA sign up page

Questions and answers

Q. Why is gold still valuable?

A. Gold is still valuable since we all collectively still put a value on gold. Mankind’s trust in gold as a store of value goes back to the beginnings of civilization. In times of turmoil and insecurity, when all else fails we will fall back on gold as a store of value.

Q. Is gold still important today?

A. Gold is important as a store of reserve value for central banks and governments. It is important for investment purposes and for jewelry and ornaments. Gold is also important for electronics and for some applications it is difficult to substitute.

Q. What’s the highest price of gold in history?

A. So far, gold reached its highest price on 7 August 2020 when it got up to $2,067.15 an ounce.

Single-page summary

Here is a single-page PDF summary of our obsession with gold.

Why are we obsessed with gold summary

I hope you found this article interesting and useful. Do leave me a comment, a question, an opinion, or a suggestion and I will reply soonest. And if you are inclined to do me a favor, scroll down a bit and click on one of the social media buttons, and share it with your friends. They may just thank you for it.

You can also subscribe to email notifications. We will send you a short email when a new post is published.

Disclaimer: I am not a financial professional. All the information on this website and in this article is for information purposes only and should not be taken as personalized investment advice, good or bad. You should check with your financial advisor before making any investment decisions to ensure they are suitable for you.

Affiliate Disclosure: This article contains affiliate links. If you click on a link and buy something, I may receive a commission. You will pay no more so please go ahead and feel free to make a purchase. Thank you

Share and Enjoy !



1 Source: Bank of England



  1. This was very interesting as I’ve never really looked into gold before. I know it’s very valuable, but I wasn’t aware of all the uses it has! The history you gave on it was super cool and provided a nice background. I find it crazy that it reached it’s highest price recently. I agree that people are obsessed with the security it could bring, as everyone knows it can be very valuable. 

  2. I have always thought about gold and linked its value to its scarcity. But although this is a factor, it’s not all the picture. I agree with you. We as people are obsessed with gold because of the false security it gives its owners. I have been drawn to invest in gold during this pandemic. But I am doing my full research.

    • Hi and thanks for the comment. I agree with you that it is sensible to avoid emotions when we invest. Recognize that we can easily have emotional attachments to certain investments and this can influence investment decisions. Always best to do your research. Thanks again for the comment. Best regards, Andy 

  3. Great explanation about gold! I also thought about it once why most humans are obsessed with gold. Personally, I’m not into shiny things but I agree that its durability and stability in market value make me want to invest in gold. I’m also glad that nowadays we can invest in gold without carrying the physical form (I feel insecure to save it in my home). Gold is really worth to have 🙂

  4. As banks here in Europe aren’t giving so much interest back anymore (or none at all) it’s good to look at some other investments. For now I’m investing in dividend stocks. But we all know how unstable that can be. That’s how I came here! Gold seems a lot more stable and many investors have told me that these nuggets are always going to be stable. What is your opinion about this? We’ve always seen the prices of gold rising, but does this mean it will always keep on rising? Or will also this collapse?

    I also really enjoyed your little history of gold! I’ve really learned some things here too!

  5. This is a good investment I think, I have invested in gold and it is stable and valuable, and yes we are obsessed with Gold because we crave security and stability we like the shining stuff we also like the different colors it produces, white gold. yellow gold, and reddish-gold, I think it is by far the best investment you can make, I am happy to say it, I will be investing more in gold, Do you like Gold? What do you think about it? how will you invest in it or not?

    Thank you, for sharing

    • Hi and thanks for your comment. I have a small amount invested in gold. I think there is a good case for a long-term rise in the price. But exactly when that will happen I am unsure. Best regards, Andy

  6. I remember in my childhood how children would hold in awe anything made of gold. Of course, most of it was never gold at all, just a shiny yellow-goldish color.  But it just shows you the obsession with gold passed on from one generation to another, and mostly through written history. Famous among these being the Spanish conquistadors’ invasion of the Americas.

    • Hi and thanks for your comment. Yes, I remember when I was a kid how we were all fascinated by gold. There were some kids around the corner who told me in great excitement when I first met them how their grandparents had a pure gold clock on their mantlepiece. I was impressed until I saw it.  It was a rather hideous ostentatious and to my eyes tasteless thing. There we go, Best regards, Andy

  7. Hi Andy,

    Great write up and so much I learned about gold from reading it.

    As someone who is active within the commodities stock market and for the last 5 – 7 years the crypto market I have always held my gold collection as a security for that rainy day should it ever come.

    I have always liked the security gold brings as an investment and I think it has shown its value over many many years and I think it will for many more to come.

    Thanks for some really great information.


    • Hi Mark and thanks for the positive feedback. I am also holding a position in gold and I have strong reasons to think it will rise in value over time. Best regards, Andy 

  8. I believe that since gold managed to keep its value over the centuries, now that we live in such an unstable economic climate people try to make more secure investments and gold will always remain one. I think if you ask people to name one thing that still has value a huge percentage, if not all, will tell you gold. And when something like that has passed subconsciously to people’s minds over the centuries it means a lot.

    • Hi and thanks for your comment. You put it so well. Across all societies, we all learn at a very young age that gold is valuable and precious such that this is deeply embedded in our collective consciousness. Best regards, Andy

  9. Gold has been one of the world’s oldest commodities which all wars have been fought over and all systems and empires have been built on. That is why itinerant peoples throughout history have always been traditionally dealers in gold rather than paper notes because, in any financial crash, gold holds its value.

    • Hi and thanks for your comment. Yes, I think you have a good point there. Best regards, Andy

Leave a Reply

Your email address will not be published. Required fields are marked *